DTC Promotions Playbook for Brands

Discounts reign supreme during key retail holidays. But, discounting is not a strategy that is sustainable or brand-appropriate for many brands. This Promotions Playbook contains time-tested promotional strategies to grow your revenue while honoring your brand and its health. Want to use the Q4 retail holiday season to acquire loads new customers? This playbook gives you those strategies. Want to participate in eCommerce share-of-wallet for events like Earth Day, Mother's Day or 4th of July? Yes, you can do it without discounting.

About me:

Hi, I'm Katherine Romero. In my nearly 20 years of DTC and eCommerce marketing experience, I have guided, advised, coached, and trained the digital marketers behind some of the biggest brands on the store shelves at Whole Foods, Target, REI, Dick’s Sporting Goods, Nordstrom, Best Buy, and the list goes on. The people I’ve trained have gone on to work at companies like Google and Home Depot.  And the DTC formula I’ve created in all this experience has taken a startup from $5k months to $150k months.  A newly launched brand from $0 to $1M in their first 180 days. A lifestyle brand from having very little awareness to being the go-to brand in its sector.  A sustainability focused brand 10x-ing their impact in reducing ocean plastic. A non-profit from a declining email list to a tripling of their list that will bring them over $300k in their next launch.